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Unlocking the Full Potential of Ecosystem Partnerships: Going Beyond PRM

Mindmatrix

Each partnership within the ecosystem is unique, with its own set of challenges, goals, and potential for growth. The essence of successful ecosystem partnerships lies in understanding and nurturing these relationships, aligning visions, and co-creating value in a way that benefits the entire ecosystem.

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Top tips to create a successful partnership strategy

Mindmatrix

If your company could use more clarity, focus, and alignment in operating its partnership program, invest the time to create an OPP. For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch.