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SAUCE OF INSPIRATION

Be Partner Ready

The Mum’s Sause product was developed by Coles in 2019, in collaboration with the team at Hospitals United for Sick Kids. Superb work by all involved: Coles, Hospitals United for Sick Kids and agency partner CHEP Network. They miss friends, pets and of course, meals with the family.

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Identifying Your Target Partner and Defining The Value Exchange

CoSell

For example one partner is responsible for product innovation. The third takes care of selling the product in a retail setting. With the clarity of roles, each partner benefits. Similar Size, Culture, and Experience: Partners tend to work best when they have the similarity of size, culture, and experience.