Impact

AUGUST 11, 2023

The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of Strategic Partnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.

Channels and alliances 52

Channels and alliances Strategic partnership Retail Partnership management 52

Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

SEPTEMBER 20, 2022

Power up with partnerships and harness the benefits of this revenue-generating channel to see impressive results like increased sales, brand awareness, and conversion rates. The sweet spot with partnership marketing. and use the inspiring stories that follow to determine what it takes to thrive in partnership marketing.

Banking 52

Banking Finance Retail IT partnerships 52