Impact

AUGUST 11, 2023

The impact.com Tech Partner team sat down with Amanda Greenwood, Senior Director of Strategic Partnerships and Alliances at Button, to find out what drives mobile partnerships, why are they crucial for marketing success, and what tech stack should be considered to scale your program.

Channels and alliances 52

Channels and alliances Strategic partnership Retail Partnership management 52

Impact

MARCH 9, 2023

According to impact.com data , brands that invested in partnerships from 2020 to 2022 saw impressive results including: 29 percent revenue growth per year over the last two years. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Read more about this partnership success story 3.

Partnership strategies 52

Partnership strategies Partnership success Partnership management Retail 52

Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

SEPTEMBER 20, 2022

A type of strategic brand-to-brand partnership, loyalty programs connect retailers with other enterprises (websites, publishers, etc.) Brands and influential social media publishers form influencer partnerships — popular among businesses that want to connect with younger audiences. Affiliate partnerships in retail.

Banking 52

Banking Finance Retail IT partnerships 52