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THE QUESTION OF RECESSION

Be Partner Ready

Consumer-facing retailers such as JB Hi-Fi, Rebel, Nick Scali, Bunnings and Target have also enjoyed increased profits. B2Bs like Woodside, BHP and Origin Energy have benefited from increased demand and a rise in profit. When considering your corporate partnerships strategy, focus on the facts, not scaremongering.

Banking 130
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Measure for measure

Stellar Partnerships

Non-profits make the same mistake when trying to measure corporate partnerships. How does that play out when measuring the success of corporate partnerships? It’s fair that non-profits are keenly interested in receiving cash from corporate partners, but money is not always the thing that achieves mission success.

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Keeping it fresh

Stellar Partnerships

It’s a challenge for charities to keep the relationship with a corporate partner fresh and engaged, especially when the partnership has been established for a while. We often talk about partnerships as a marriage, not a speed date. The corporate chose some high performing staff to attend and then blog about their experience.

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The 5 small things to give your partnerships program a big lift

Stellar Partnerships

It gave Target a high level of confidence that ACF understood how to work with a retail partner. The investment of time and effort will help you get to the important issues quickly and show the corporate prospect that you’ve done the work to really understand their situation.

Banking 130
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Five lessons from five account management wins

Remarkable Partnerships

It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporate partnerships success is impossible. This success came through in the event that both retailers sponsored, but also in the ongoing partnership for both parties.