Remove Credit Remove Ecosystems Remove Partnership strategies Remove Retail
article thumbnail

Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

How can you embed VARs into your channel partnerships strategy and maximise sales growth with them? Referral partnerships not only enable technology companies to expand their reach but also foster a sense of community and collaboration within their ecosystem, driving mutual success and long-term business relationships.

article thumbnail

Ultimate guide to SaaS affiliate marketing

Impact

Forrester predicts that about 17 percent of all business-to-business transactions will be performed through self-service ecommerce by 2023, accelerating the decline of reseller partnerships and ushering in a new era of referral partnerships. These partnerships come in all shapes and sizes, including: Traditional affiliates.