Document Legal Partnering capability and readiness Value creation 
IBM Business Partners
DECEMBER 5, 2023
They must cater to their customers’ needs, be ready to address any issues that arise instantaneously and do everything possible to meet customers’ expectations. While estimates vary by industry, it is well documented that it costs significantly more to recruit a new customer than to retain existing ones.
TIM Review
NOVEMBER 30, 2020
According to McKinsey, 58% of organisations embedded at least one AI capability into a process or product (Cam, 2019). By integrating AI into business holistically across an organisation, it gains the potential to create competitive advantages and strengthen organisational innovation capabilities (Cockburn et al., Fountaine et al.
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