Framing Multi-Stakeholder Value Propositions: A wicked problem lens
TIM Review
APRIL 29, 2021
Furthermore, a visible shift has taken place towards adopting multiple stakeholder and co-creation perspectives when developing VPs (Frow & Payne, 2011). In their study of technology-based spin-offs from Xerox, Chesbrough and Rosenbloom (2002) highlighted the centrality of VPs in technology firms' efforts to create value.
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