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RIP Platinum, Gold, and Silver Partner Programs – the New Model is Here

Successful Channels

Led by CIOs and IT departments, channel partners and vendors have fine-tuned their product and messaging mix to capitalize on this customer buying journey. Over the past couple of years, driven by the cloud and the growing acceptance of SaaS business ecosystems, this journey just took a significant turn.

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State of Cloud Marketplaces 2021

Tackle.io

Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. . With so many required hands to make Marketplace a successful channel, how can companies centralize the sprawl? So Who Owns It?

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How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

What should channel partners do to maintain a mutually beneficial relationship? Running a successful channel program. Kathleen Phillips’ background in channel sales. " So we have the ability to have this whole ecosystem of people at Digital River who support those partners. Conclusion. Closing comments.

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State of Cloud Marketplaces 2021

Tackle.io

Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. With so many required hands to make Marketplace a successful channel, how can companies centralize the sprawl? So Who Owns It?

article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

Satya Nadella, CEO of Microsoft, spoke about Azure Marketplace in his Microsoft Inspire keynote for the first time ever this year, showcasing the company’s investment in its partner ecosystem. . With so many required hands to make Marketplace a successful channel, how can companies centralize the sprawl? So Who Owns It?