A lesson in Co-branding: How vendors can help partners build their local brand
Mindmatrix
NOVEMBER 1, 2021
One of the biggest challenges vendors face when selling through channel partners is brand distortion. Vendors find it difficult to maintain brand integrity and messaging consistency as their brand and messaging reach the local market through partners. Partners, on the other hand, try their best to leverage their vendor’s brand. However, they also feel the need to establish their presence locally, as it helps them connect better with their local customer base.
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