Mon.Nov 01, 2021

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A lesson in Co-branding: How vendors can help partners build their local brand

Mindmatrix

One of the biggest challenges vendors face when selling through channel partners is brand distortion. Vendors find it difficult to maintain brand integrity and messaging consistency as their brand and messaging reach the local market through partners. Partners, on the other hand, try their best to leverage their vendor’s brand. However, they also feel the need to establish their presence locally, as it helps them connect better with their local customer base.

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What Does the Microfinance Debate Imply for Impact Investing?

INSEAD Knowledge

A flexible, outcome-focused approach is the best way to achieve societal goals.

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Cerebra Lauded by Frost & Sullivan for Its Sustainable, Technology-driven e-waste Management

Frost & Sullivan

Mumbai, India — November 2, 2021 — Based on its recent analysis of the Indian e-waste management market, Frost & Sullivan recognizes Cerebra Integrated Technologies Ltd. as the 2021 Indian Company of the Year Award. Cerebra has advanced e-waste management in the country with its fully automated, R2-certified (responsible recycling) e-waste recycling facility, the largest in India with an annual processing capacity of 96,000 metric tons.

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Improving Women’s Access to Mobile Family Planning Services

INSEAD Knowledge

Cash-strapped NGOs could reach more clients in rural areas – at no extra cost – by basing their visit frequency on data instead of habits.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Post-Pandemic Retail Sales Associate

Market Source Inc

The responsibilities of retail sales associates have greatly expanded and as we enter the post-pandemic era, they must be prepared to meet higher customer expectations for a great in-store experience. The post The Post-Pandemic Retail Sales Associate appeared first on MarketSource.

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Thinkers50 announces recipient of 2021 Thinkers50 Founders’ Award

Thinkers 50

Thinkers50 is delighted to announce that the recipient of its 2021 Founders’ Award is Mohi U. Ahmed, a Bangladesh-born Canadian, currently working in Tokyo, Japan where he is the Executive Adviser on Open Innovation at Shimizu Corporation. ‘Mohi is a practitioner who realises the power of ideas,’ says Thinkers50 cofounder Des Dearlove. ‘We have known him for more than a decade and have always admired and been inspired by his enthusiastic embrace of the latest management thinking and his willingn

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Inspiration

Managed Services Platform

Apple Podcasts: [link] Spotify: [link].

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