March, 2023

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Ecosystem Liftoff: It’s Time to Get On Board

Partner Path

No longer a trend, partner ecosystems are the new reality. Maybe I’m jaded because I’ve been writing about partner ecosystems for so many years. In fact, we’ve mentioned it as a “forward-looking trend” for the last five years in our end-of-year channel predictions webinar. It’s not forward-looking anymore. In fact, we're in year two or year three of the new reality where the people, programs and systems are in place to engage and support large partner ecosystems.

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Can We Build Relationships Without Trust?

Peter Simoons

The saying goes: “Trust comes on foot, but leaves on horseback”. In other words, trust takes a long time to build and can be destroyed in a minute! Trust is a soft skill, but it can be brutally hard when it is not there. Trust is agile in the sense that we can work on our trustworthiness but we can not force someone to trust us. Trust has an impact on speed and cost as well.

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Do You Really Need to Perform Partner Analysis?

Peter Simoons

Alliances & Partnerships seem such an easy way to grow an organisation. However, much the same as constructing a high-rise building, alliances and partnerships require a solid foundation to be able to deliver promising success. Unfortunately, that element is often overlooked. An essential part of creating a solid foundation is conducting proper partner analysis.

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Why are Core Values Important for Your Consortia?

ISTO / IEEE

Introduction Core values are a fundamental aspect of any organization. They define its culture, help to guide decision making, and give employees a clear sense of what’s important to the company. But even though they’re so important, many organizations don’t spend enough time thinking about them or communicating them effectively. That’s why this article is here to help you figure out how your organization can use core values to improve both internal and external communica

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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7 Partner Engagement Best Practices When Setting up a Partner Portal

Magnetrix

Are partners not logging in or engaging with your partner portal as much as you'd hoped they would? Do your partners consider your portal to be “a mess”? Partner engagement starts with you. Partner engagement with your portal starts with a good partner experience. If the experience you're giving your partners is lacking, assess your partner experience strategy first before concluding that nobody wants to engage with your partner portal.

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Navigating the messy middle- the S in ESG

Stellar Partnerships

Every one of my female friends has the same configuration in her kitchen. The top drawer holds the day-to-day cutlery. The third drawer has tea towels and place mats. It’s so commonplace there’s even a shop in Melbourne called Third Drawer Down. In the second drawer, however, it’s barely contained chaos. It’s full of all those kitchen utensils that are really useful, but they‘re odd shapes and sizes and don’t fit neatly together no matter how many natty IKEA storage hacks you buy.

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MEET THE HUMANS BEHIND BEPARTNERREADY.COM®: SALLY

Be Partner Ready

Sally & Hailey at Harry Styles, February 2023 When Hailey met Georgia in 2019 she’d been running her modular training program for 22 years. The popular program, HeartSmart®, was delivered via Masterclasses and later as a physical toolkit. Georgia and Hailey’s vision for the program was to take it online, and thankfully Georgia had all the skills needed to make that a reality.

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3 Channel Predictions to Make You Sound Smart

Partner Path

What’s happening in partnering and what you should do about it. My tradition of watching the annual channel predictions chat between Diane Krakora and Jay McBain with a large mug of glühwein didn’t change when I joined PartnerPath as our EMEA principal. What has changed is the depth of the notes I write. I used to scribble down some key quotes and throw them into conversations with peers and management to sound smart and revisit them when I had a decision to make on positive change for the year

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IEEE Recognized by Forbes as a Leader in Standards and Consortia

ISTO / IEEE

The Role Of Consortia And Standards In The Industrial Sector Authored by: Christine Boles Forbes Councils Member Forbes Technology Council | This was a Council Post 10 February 2023 “Over the past decades, consortia and standards have become an important component in many industries’ operating models. This is a result of hundreds of organizations working together for many years to find a better way to collaborate.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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What Machine Learning Reveals About Gender Stereotypes

INSEAD Knowledge

Although we have a long way to go to achieving gender parity in the workplace, the past few years have shown some encouraging signs of progress. According to the World Economic Forum, women’s share of senior and leadership roles globally has steadily increased between 2017 and 2022. However, the reality is that women continue to be underrepresented in leadership positions, and less than 9 percent of Fortune 500 CEOs are women.

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The Power of Peers: How EGA Helped a Future CEO to Prepare for New Role

EGA

In the fall of 2019, Kristian Sarastuen found himself in an unexpected and challenging situation. One of Norway’s most experienced strategic communications advisors with the Oslo office of Burson-Marsteller, a leading worldwide public relations and communications firm, Sarastuen was suddenly and improbably tapped to take on the CEO role. Now known as Burson Cohn & Wolf (BCW), the firm had undergone a reorganization, and with it, heavy financial losses a high rate of turnover and declin

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The 3 expenses of inaction

Stellar Partnerships

My neighbour Jimmy has lived in his house for 60 years. The suburb at that time was full of recent migrants and tradies and people scorned the old Victorian weatherboard houses. Now it’s full of investment bankers driving Teslas. Real estate agents will always tell you that the best time to buy was last year. When Jimmy tells me how he bought his house for the equivalent price of a designer handbag, then they may have a point.

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Amway Applauded by Frost & Sullivan for Capitalizing on Innovative Competitive Strategies to Drive Differentiation in Its Home Water Treatment Solution in APAC

Frost & Sullivan

SAN ANTONIO – March 28, 2022 – Frost & Sullivan recently analyzed the home water treatment (HWT) industry and, based on its assessment results, recognizes Amway with the 2022 Asia-Pacific (APAC) Competitive Strategy Leadership Award. Amway is a global entrepreneur-led health and wellness company committed to “helping people live better, healthier lives.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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5 Signs that Say It’s Time For Digital Transformation

TRG Blog

The COVID-19 pandemic has upended countless businesses and completely change the way modern markets behave. Since then, companies have had to reconsider their operations and performances to meet the new post-pandemic demands and survive.

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5 Reasons Why You Should Start a Consortium

ISTO / IEEE

Almost every organization functions as a consortium of some sort. It’s the working relationships that allow an organization to achieve its mission and goals, while overcoming challenges and driving innovation. But what exactly is a consortium? And why is it important for organizations to start one? First off – What is a Consortium? A consortium is a group of companies that work together to achieve a common goal.

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ChatGPT Launch and Managing Contradictions: Why We Need Ambidextrous Leaders

INSEAD Knowledge

Measured in numbers, ChatGPT has no rival (yet): The chatbot became the fastest growing consumer app in history only two months after its launch, chalking up 100 million monthly active users in January 2023. But in terms of quality, the generative AI tool lay no claim to be the best. Based on technology already in existence, ChatGPT was pushed out to market in a hurry to outpace other chatbots in development.

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What the Silicon Valley Bank (SVB) collapse means for our customers and partners

Impact

The entire technology industry and world is watching as the fallout from the unfortunate collapse of Silicon Valley Bank (SVB) has had wide-ranging effects throughout the technology and startup ecosystem. Transparently, while impact.com did have a banking relationship with SVB, we also work across several banking partners and are not adversely affected.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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4 ways to walk the talk in social purpose

Stellar Partnerships

The world is full of contradictions. The celebrities who trumpet their environmental warrior credentials from the deck of their luxury yacht; Jeff Bezos thanking Amazon employees for making his space dream come true whilst they work 10 hour shifts without a break; giant Freddos that actually aren’t that big at all. You probably think that your non-profit has a lot of trust and credibility within the community because you’re a for purpose organisation and the only ones who care about making the w

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Lynxspring Applauded by Frost & Sullivan for Helping Customers Run Smart Buildings Efficiently and Offering Customer Value

Frost & Sullivan

SAN ANTONIO, TX. – March 7, 2023 – Frost & Sullivan assessed the digital transformation in smart buildings industry and, based on its analysis, recognizes Lynxspring with the 2023 North American Customer Value Leadership Award. The company integrates different systems and equipment, advanced analytics, artificial intelligence (AI), Internet of Things (IoT), cloud technologies, and emerging technologies to enhance building automation systems (BAS) and automate buildings for interoperability a

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The Popularisation of AI-Powered Applications: Should You Be Afraid of ChatGPT?

TRG Blog

Recently causing a storm on multiple social platforms with a waitlist that surpasses the millionth mark, ChatGPT is an app that is hard to ignore. Capable of answering with unfathomable intelligence, what else can ChatGPT, or Artificial Intelligence (AI) in general, bring to individuals and businesses? Should you embrace or not embrace ChatGPT or any of its alternatives today?

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How to Perform a Landscape Analysis for your Technology Alliance in 5 Steps

ISTO / IEEE

An important component to any successful consortia or technology alliance is understanding your landscape. For industry and collaborators alike, it is important to understand who is doing what in your ecosystem/marketplace as it can (and often does) directly impact the work of your organization. A competitive analysis will help you do just that, by providing a comprehensive overview of the offerings, services, marketing strategies, and customer satisfaction levels of those in your ecosystem.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Diversity Spend: What Your Business Needs to Know

CenterPoint Group

No organization anywhere buys more goods and services than the U.S. federal government. Yet less than 10% of federal agencies’ contracting dollars “typically go to small disadvantaged businesses (SDB),” according to the White House.

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Ask the Experts: DMi Partners advises on low-risk growth acceleration for brands and affiliate partners 

Impact

Brands search overseas for low-risk growth as they wade through a turbulent economy and persistently high costs on search and social. As a result, international affiliate and partnerships marketing in developing markets are gaining traction. Brands are ready to diversify campaign demos and take advantage of flexible commissioning rules—and they’re attracting and retaining new customers in markets outside of the US.

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A new perspective on IWD

Stellar Partnerships

Every year around International Women’s Day I hear the same question: what about the men? Why isn’t there an international day for men? Spoiler alert, it’s on 19 th November. Maybe the reason there’s such a low profile is that every day is men’s day. Plus, they’re probably relying on the women to organise it. It got me thinking about IWD and what it would look like if men were the ones fighting for equality.

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Transcending the Victim Mentality

INSEAD Knowledge

Life is full of surprises, and sometimes things happen that leave us feeling victimised or wronged. While it is normal to experience fleeting feelings of victimisation, for some people, it can become a constant part of their lives. However, a victim mentality is not a life sentence, and it is possible to overcome it. People prone to feelings of victimisation tend to have low self-esteem, feel pessimistic about life and suffer from feelings of guilt, shame, blame and self-pity.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Benefits of Implementing Barcode Scanning in Inventory Management

TRG Blog

For many manufacturers , especially subcontractors, the benefits of barcode scanning have already been witnessed at the inventory level. Barcode scanning enables effective inventory management and provides accurate information about employees’ work hours and the shop floor by tracking production progress and avoiding bottlenecks.

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Why the DOD Approached ISTO To Form a Consortia and Develop Standards

ISTO / IEEE

Introduction The Department of Defense (DoD) is one of the most influential forces in shaping national technology standards. The DoD provides funding for many standards development organizations and participates directly in standards processes. The DoD approached ISTO to help them form a consortia in order to facilitate and expedite the publication of a standard.

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How To Get Predictable Results in Your Family Business in an Unpredictable World

Compass Point

“Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.” This quote is from Andy Grove, the visionary leader and past CEO of Intel. If you read between the lines, there are lessons to be learned. It’s not the tumultuous and unpredictable times themselves that undermine companies. Businesses falter because they get complacent and/or they assume they will be immune to a downturn in the market, a supply chain disruption, or a talent shortage… to

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