Ecosystem Liftoff: It’s Time to Get On Board
MARCH 23, 2023
No longer a trend, partner ecosystems are the new reality. Maybe I’m jaded because I’ve been writing about partner ecosystems for so many years. In fact, we’ve mentioned it as a “forward-looking trend” for the last five years in our end-of-year channel predictions webinar. It’s not forward-looking anymore. In fact, we're in year two or year three of the new reality where the people, programs and systems are in place to engage and support large partner ecosystems.
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