Stellar Partnerships
JUNE 8, 2025
My dog is up for a walk or a ball game at any time of day or night. When I’ve been sitting at my desk for too long, she’ll remind me with a wet nose nudge or a paw on my leg. If I’m not responding she’ll simply drop the ball on my lap. I usually cave in because she’s cute and fluffy, not that I’m desperate for a game of fetch on a wet and windy afternoon.
Peter Simoons
JUNE 8, 2025
In any strategic alliance, success is rarely just about contracts and governance structures. It’s about people, specifically, the many stakeholders who shape the alliance from behind the scenes and across organisational boundaries. Alliance managers often sit at the intersection of multiple interests: business units, legal, R&D, commercial teams, and of course, the partner organisation.
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Be Partner Ready
JUNE 8, 2025
Twenty-five years ago, a bold idea and a values-led partnership quietly reshaped volunteering in Australia. In 1999, SEEK was a dot.com start-up in St Kilda - ambitious, purpose-driven, and ready to shake up the job classifieds space. They were out to challenge the likes of Monster and CareerOne – not just by being smarter, but by doing good. That’s when I stepped in – at the helm of my matchmaking company Cavill + Co.
Channel Insider
JUNE 12, 2025
Big changes are shaking up the virtualization landscape—and Scale Computing is stepping in to fill the gap. In this Partner POV ON-SITE interview from Scale Computing Platform//2025 in Las Vegas, host Katie Bavoso sits down with Kyle Fenske, Director of North America Channel for Scale Computing, and Scott Mann, Managing Director and Vice President of Scale Computing International.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Partnership on AI
JUNE 11, 2025
Share Our Blog / Blog Policy Building a Robust AI Assurance Ecosystem: PAI’s Recommendations for the G7 2025 Summit Talita Dias June 11, 2025 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> This week, G7 Leaders are gathering at the 2025 Summit in Kananaskis, Alberta, from June 15 to 17. As in previous G7 Summits since at least 2018 , Innovation, Digital and/or Technology Ministers will meet to discuss how to manage rapidly evolving technologies, inclu
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Frost & Sullivan
JUNE 10, 2025
Singapore – 10 June 2025 – Frost & Sullivan, a global leader in transformational growth advisory and analytics, and Twimbit, a pioneering provider of AI-driven research and innovation frameworks, today announced a strategic partnership set to redefine how organizations access, interpret, and act on industry intelligence. This collaboration brings together Frost & Sullivan’s expansive global market presence and renowned cross-industry expertise with Twimbit’s cutting-edge AI tools a
Channel Insider
JUNE 9, 2025
IT giant HP recently announced new and expanded solutions for its expansive network of channel partners to help boost revenue streams and deliver transformative business and IT outcomes. These new and enhanced solutions are designed to address challenges related to IT management complexity, heightened expectations for channel partners, and support for hybrid work.
Vantage Partners
JUNE 11, 2025
Best Alternative to a Negotiated Agreement ( BATNA ) is a well-known concept, coming out of the work of the Harvard Negotiation Project and immortalized in the 1981 book Getting to Yes. It means what you would do to meet your interests if you don’t come to an agreement with your counterpart.
ZinFi
JUNE 11, 2025
In the evolving landscape of enterprise software and cybersecurity, PartnerOps has emerged as a critical growth enabler. Companies scaling their go-to-market strategies must rely on more than charismatic sales teams or fragmented partner relationships. They need structured, data-driven, and globally consistent PartnerOps functions that can transform how partners interact with the brand, drive revenue, and execute on behalf of the business.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
INSEAD Knowledge
JUNE 8, 2025
Gone are the days when ruthlessness was synonymous with doing business. Today, kindness is extolled by many as an important virtue to bring into the workplace. Researchers have highlighted its potential to boost employee well-being in hybrid work settings and contribute to positive business outcomes, while numerous companies have expressed a commitment to kindness values and pledges.
Channel Insider
JUNE 10, 2025
Pax8, a leading cloud marketplace, recently announced a new points-based rewards system for partners, along with new and enhanced programs from their partner experience team. Pax8 Voyager Alliance Rewards The Voyager Alliance Rewards system is an upcoming points-based rewards system that will include curated redemption opportunities and an exclusive partner dashboard to track points.
Mindmatrix Blog
JUNE 12, 2025
Unstructured data is everywhere—emails, chats, PDFs, recorded calls, and social interactions. It’s complex, dense, and often overlooked in traditional growth strategies. Yet, it holds critical insight into patterns, behaviors, and opportunities that structured data alone can’t provide. Ecosystem leaders are surrounded by these hidden signals.
ZinFi
JUNE 13, 2025
As companies scale their channel sales programs, the demand for structure, automation, and insight becomes mission-critical. You may have dozens or hundreds of partners representing your brand globally. Managing them with spreadsheets or a basic portal won’t cut it anymore. This is where PRM (Partner Relationship Management) software proves essential.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Tishkoff
JUNE 9, 2025
Artificial Intelligence (AI) has long moved beyond science fiction and firmly settled into the daily operations of countless industries. But now, a new evolution—Agentic AI—is capturing attention by taking automation to unprecedented levels. Unlike traditional AI systems, agentic AI can proactively perform tasks, make strategic decisions, and even adapt autonomously to new situations.
Channel Insider
JUNE 9, 2025
Teradata, a cloud analytics and data platform for AI, has announced a new partnership with Fivetran, a leader in data movement, to simplify data integration for customers by automating data movement from hundreds of sources across the enterprise into Teradata. Centralizing data on the VantageCloud platform to deliver AI at scale Teradata and Fivetran’s collaboration will leverage their data for complex AI workloads and drive trusted AI at scale by enabling data from different sources to centrali
Impact
JUNE 13, 2025
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
ZinFi
JUNE 12, 2025
A deal registration system is a vital tool for businesses. It helps manage sales through partners, like resellers or distributors. This system ensures fairness and clarity in sales. It also allows companies to predict their income better. What is Deal Registration? Deal registration is a structured, formalized process at its most fundamental level. It allows channel partners to formally notify and register a specific sales opportunity with the vendor.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
JUNE 13, 2025
The digital era has unleashed new levels of convenience, but it’s also expanded the attack surface for fraud. As the scale and sophistication of fraudulent activity intensify, organizations across sectors are turning to AI-driven fraud detection and prevention (FDP) strategies. Among these, Know Your User (KYU) has emerged as a pivotal framework, enabling seamless authentication and elevating user trust in the face of evolving threats.
Channel Insider
JUNE 10, 2025
Technology solutions and managed services provider TekStream and the Louisiana State University (LSU) have expanded their public-private partnership to bring student-run SOC services to more clients in the US. Channel Insider spoke with executives from both organizations to learn more about the unique program that has brought two SOCs to Louisiana and created a tech talent pipeline for students.
Impact
JUNE 10, 2025
Three brands. Three different industries. One common strategy that transformed their growth. Castlery (furniture): 5X growth in U.S. orders through strategic deal site partnerships Merry People (footwear): Doubled partnership revenue across three countries with content marketing partnerships RingCentral (B2B software): Redesigned referral program drove measurable growth by turning customers into advocates These partner marketing examples represent a fundamental shift in how brands scale in 2025.
ZinFi
JUNE 8, 2025
Best Practices Guides. Discover how EQ and AI combine to transform leadership, operations, and growth in today’s partner-led, marketplace-driven ecosystem. Download your COMPLIMENTARY COPY of The Modern Partner Ecosystem: Blueprint for Revenue Leadership Guide. The ultimate guide to designing, enabling, and scaling a modern partner ecosystem—based on an exclusive strategic conversation with Jason Glass.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Tishkoff
JUNE 13, 2025
Non-compete agreements are increasingly important tools for a Michigan business litigation attorney in today’s business environment, particularly where industries are competitive and intellectual property is often a cornerstone of company success. These agreements aim to prevent employees from joining or starting competing ventures after leaving a business, thereby safeguarding sensitive information, trade secrets, and established customer relationships.
Channel Insider
JUNE 11, 2025
Dynamic Lifecycle Innovations is known for its IT asset disposition and electronics recycling offerings. Now, the company has partnered with Bloom ESG on a first-of-its-kind registry allowing channel partners to build revenue streams around supporting enterprise sustainability efforts. Channel Insider spoke with Curt Greeno, president of Dynamic, about the registry and how his company supports a growing demand for trackable emissions-based solutions.
Partnerize
JUNE 11, 2025
Diversification helps safeguard your program against changes in the broader landscape, such as algorithm updates or regulatory changes, which can negatively impact certain publishers. The post Diversification as Strategy Shaper in Partnership Marketing appeared first on Partnerize.
ZinFi
JUNE 11, 2025
In the age of digital transformation, companies no longer scale through direct sales alone. Channel partners—resellers, distributors, and service providers—are vital in reaching new markets and increasing revenue. However, managing these partners without the proper infrastructure is inefficient and unsustainable. This is where PRM software (Partner Relationship Management) becomes essential.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Tishkoff
JUNE 9, 2025
Michigan business litigation attorneys operate in a dynamic legal environment shaped by shifting statutes, judicial interpretations, economic pressures, and technological advancements. These changes directly affect how attorneys advise clients, structure litigation strategies, and resolve disputes. The state’s commercial climate, including its legacy industries and emerging sectors, has heightened the importance of adapting legal practices to respond to evolving risks.
Channel Insider
JUNE 11, 2025
Palo Alto Networks is deepening its security services ecosystem through a new partnership with Binary Defense, a managed detection and response (MDR) provider. Announced Tuesday, the collaboration will bring Binary Defense’s MDR expertise directly into customer instances of Cortex XSIAM, Palo Alto’s AI-powered platform for security operations. Under the agreement, Binary Defense will offer three levels of support: implementation services for onboarding and tuning XSIAM, co-managed MDR for shared
Frost & Sullivan
JUNE 10, 2025
San Antonio, TX — 10 th June 2025 — Frost & Sullivan is pleased to announce that Sangfor has been awarded the 2025 Asia-Pacific Customer Value Leadership Recognition in the XDR market for its outstanding achievements in customer-centric innovation, strategic execution, and long-term value delivery. This recognition highlights Sangfor’s ability to lead with cutting-edge cybersecurity solutions while maintaining a strong focus on intuitive user experiences and operational flexibility in a comp
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