Embracing Product Innovativeness in Technology Firms: The Impact of Management Model Principles
TIM Review
DECEMBER 31, 2020
“Business models” reflect the ways a company earns money (Osterwalder, 2004) by describing the business process as a system of interdependent activities (Zott & Amit, 2010), which in the end leads to value creation. This model is mostly practiced in special engineering project firms and other R&D-based business strategies.
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