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Embracing Product Innovativeness in Technology Firms: The Impact of Management Model Principles

TIM Review

“Business models” reflect the ways a company earns money (Osterwalder, 2004) by describing the business process as a system of interdependent activities (Zott & Amit, 2010), which in the end leads to value creation. One such limitation is its single country and single firm type (entrepreneurial high-tech firms) focus.