Aepiphanni
NOVEMBER 24, 2020
As this article on Mckinsey has put it, partnerships can be a huge factor in helping companies a) gain access to untapped markets and channels, b) allow two entities to share intellectual property or infrastructure, or c) even reduce risk for both parties. However, as beneficial a strategic partnership can be, things can also go sour.
Impact
DECEMBER 15, 2020
Global, digital, and growth-minded, they rely on a range of marketing channels and partnership types to reach new customers and build brand awareness. Impact has played a role in Lumin’s growth by enabling the company and its agency team at Oak Digital to better understand and optimize the value of its partnerships.
Impact
SEPTEMBER 2, 2021
YouTube has become the second most popular search engine behind Google, and about 38 percent of influencer marketers spend on YouTube. Keep this in mind to ensure that the platform you select meets the needs of all parties in building the most productive and strategic partnerships.
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