The Catch-22 in Strategizing for Radical Innovation
TIM Review
APRIL 1, 2021
As innovation is a key driver of a firm’s performance advantages, it becomes natural to ask how strategies can be formulated and implemented to drive innovation. The ambition to innovate radical new offerings for the market can be especially challenging (Hill & Rothaermel, 2003; O'Connor & DeMartino, 2006; Sainio et al.,
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