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PARTNERSHIP AND PHILANTHROPY: LET’S DIFFERENTIATE THEM ONCE AND FOR ALL: PART 1

Be Partner Ready

Not only theoretical and philosophical, but also legal. When a company partners with a charity and derives a commercial difference (eg there is mutual benefit), it cannot be called a ‘philanthropic donation’ because according to the ATO, it’s not.

Legal 130
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CSR, ESG & SUSTAINABILITY – WHAT DO THEY ALL MEAN?

Be Partner Ready

CSR (Corporate Social Responsibility) refers to a company's voluntary practices and actions aimed at improving social and environmental conditions, beyond what is legally required. While these terms are often used interchangeably, it’s important to understand that they’re different.

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THE DIFFERENT KINDS OF MARKETING PARTNERSHIPS: PART 2

Be Partner Ready

It’s important to know the difference between fundraising, philanthropy and sponsorship because there are legal consequences. Companies don’t sponsor something because it feels good. When a company sponsors an event, campaign or program it is a commercial activity and NOT a philanthropic gift.

Legal 130
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THE DIFFERENT KINDS OF MARKETING PARTNERSHIPS: PART 1

Be Partner Ready

There are distinct and different ways of partnering with a company, and therefore, an array of different terms (jargon). If your organisation wants to partner with companies, it’s vital your Board understands the different terminology as they have funding & legal consequences.

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Introducing Anycloud Backup 365

IBM Business Partners

​ Anycloud is committed to being a stable and reliable provider of partner-ready cloud SaaS offerings delivered with simplicity and scalability​ Whether you are a small business or a large corporation, ACB365 can scale to meet your needs.

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A LARGE BUT COMPLEX PURSE

Be Partner Ready

If CSR is a later addition, the strategy may first be initiated by the CEO, legal or corporate affairs, and then, when it’s ready to be implemented, a specialist might be hired – usually called the Sustainability or CSR Manager.

Legal 243
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PARTNERSHIP AND PHILANTHROPY: LET’S DIFFERENTIATE THEM ONCE AND FOR ALL: PART 2

Be Partner Ready

Practical differences There are theoretical differences but also practical and legal differences. When a company partners with a charity and derives a commercial difference (eg there is mutual benefit), it cannot be called a ‘philanthropic donation’ because according to the ATO, it’s not.