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The 6 Roles of an Effective Chief Channel Officer

PLM Alliances

Risk management. The chief channel officer as a sales leader. The first crucial role as a CCO is a sales role in partnership with the field sales leadership. A focus on risk mitigation can help you gain more quality partners. Risk takes two main forms: 1. Direct risk. Product strategy.

article thumbnail

The 6 Roles of an Effective Chief Channel Officer

PLM Alliances

Risk management. The chief channel officer as a sales leader. The first crucial role as a CCO is a sales role in partnership with the field sales leadership. A focus on risk mitigation can help you gain more quality partners. Risk takes two main forms: 1. Direct risk. Product strategy.

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article thumbnail

The 6 Roles of an Effective Chief Channel Officer

PLM Alliances

Risk management. The chief channel officer as a sales leader. The first crucial role as a CCO is a sales role in partnership with the field sales leadership. A focus on risk mitigation can help you gain more quality partners. Risk takes two main forms: 1. Direct risk. Product strategy.

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Why Your Go-To-Market Strategy Matters

PLM Alliances

There are several sales transformation tactics you should embrace: Expand your sales leadership measurement. How much confidence do you, and your senior leadership, have in your organization’s ability to achieve above industry-average, sustainable growth. For many companies, having partners means having scale.