article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world. In 2021, 61% of buyers said they had purchased software through one of the Cloud Marketplaces in the last year—a 39% increase over 2020.

article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world. In 2021, 61% of buyers said they had purchased software through one of the Cloud Marketplaces in the last year—a 39% increase over 2020.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world. In 2021, 61% of buyers said they had purchased software through one of the Cloud Marketplaces in the last year—a 39% increase over 2020.

article thumbnail

How a PRM Can Change Your Channel Partner Strategy (Partnernomics Podcast with Dr. Mark Brigman)

Magnetrix

Original title: " How a PRM Can Change Your World" Aired on December 15, 2020. For those who aren’t channel partnership professionals, or who don’t work in areas that commonly use PRM, Dr. Mark Brigman asks, starting from the ground floor, “what is a PRM? ” Is that a good strategy?

article thumbnail

State of Cloud GTM 2023

Tackle.io

In our first year, 2020, we benchmarked how the Cloud Marketplaces were being used by sellers and buyers and made a few very early predictions for the future. We believed then the Cloud Marketplaces were the first real digital commerce channel for B2B software, and we still do. or “I’m a channel partner—what does this mean for me?”