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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader? What is your role?

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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader? What is your role?

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100 Days as Tackle’s Chief Cloud Officer

Tackle.io

One of my last business trips of 2020 was to the Amazon Web Services sales kickoff in Chicago where I met Tackle.io co-founder Brian Denker. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. Riding on the Shoulders of Giants. Embrace (or Dismiss) Feedback.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Profitable co-sell opportunities . For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . A 2020 Tackle survey found that 70% of software sellers said they have increased focus and investment in Marketplaces as a go-to-market channel due to COVID-19. Alliances .

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth Cybersecurity leader CrowdStrike saw sales cycle times cut by nearly half These are two examples of many. We might have had to wait for the next budget cycle. Learn how to make the business case to your C-suite.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you. Sanjay Mehta: Yeah.

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Leveling Up Your Cloud GTM for Strategic Growth

Tackle.io

And we encourage them, they should have a chief cloud officer, whether they call it that or a VP of alliances or whatever, but somebody who can look across the organization and figure out how to make the transition from traditional direct sales and channel sales to digital sales and marketplaces. Teresa Letlow: Thank you. Sanjay Mehta: Yeah.