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State of Cloud GTM 2023

Tackle.io

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. In our first year, 2020, we benchmarked how the Cloud Marketplaces were being used by sellers and buyers and made a few very early predictions for the future.

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McKinsey: Channel Profile & Services

Channel Insider

McKinsey Solutions and Specialties Target Markets The McKinsey Global Institute (MGI) Industry Recognition Partner Alliances and Ecosystem McKinsey Competitors McKinsey: Company Background. McKinsey’s partners can help organizations with risks related to operations, data privacy, credit, balance sheets, and cybersecurity.

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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader? What is your role?

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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader? What is your role?

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Profitable co-sell opportunities . For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . A 2020 Tackle survey found that 70% of software sellers said they have increased focus and investment in Marketplaces as a go-to-market channel due to COVID-19. Alliances .

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100 Days as Tackle’s Chief Cloud Officer

Tackle.io

One of my last business trips of 2020 was to the Amazon Web Services sales kickoff in Chicago where I met Tackle.io co-founder Brian Denker. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. Riding on the Shoulders of Giants. Embrace (or Dismiss) Feedback.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth Cybersecurity leader CrowdStrike saw sales cycle times cut by nearly half These are two examples of many. We might have had to wait for the next budget cycle. Learn how to make the business case to your C-suite.