article thumbnail

How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader? What is your role?

article thumbnail

How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

As director of technology partnerships at Cloudinary , I manage our alliance with AWS with two goals: Ensure that our customers unleash the full potential of their media assets with Cloudinary through the AWS infrastructure. What in your opinion are the characteristics that make for a successful alliances leader? What is your role?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Profitable co-sell opportunities . For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . A 2020 Tackle survey found that 70% of software sellers said they have increased focus and investment in Marketplaces as a go-to-market channel due to COVID-19. Alliances .

article thumbnail

100 Days as Tackle’s Chief Cloud Officer

Tackle.io

One of my last business trips of 2020 was to the Amazon Web Services sales kickoff in Chicago where I met Tackle.io co-founder Brian Denker. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. Riding on the Shoulders of Giants. Embrace (or Dismiss) Feedback.

article thumbnail

The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth Cybersecurity leader CrowdStrike saw sales cycle times cut by nearly half These are two examples of many. We might have had to wait for the next budget cycle. Learn how to make the business case to your C-suite.

article thumbnail

How the Cloud Era Has Revolutionized How CloudCheckr Sells Software

Tackle.io

Michael Pollack , CEO and co-founder of Intricately, which provides data-driven insights into prospects’ cloud spend and usage . The really interesting thing we saw was that they closed 40% faster than the direct contracts sourced in that time period by bypassing legal and procurement red tape.”. A Faster Path to Sales.

article thumbnail

Organizing for Marketplace Success

Tackle.io

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.