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State of Cloud Marketplaces 2022

Tackle.io

For the third year in a row, Tackle surveyed both B2B software sellers and buyers about their participation in the Marketplaces, the value they get from the Marketplaces, the roadblocks they face, and the reasons they believe Cloud Marketplaces have the potential to become the revenue channel of the future.

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Profitable co-sell opportunities . For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . Decreased time spent on negotiation and vendor management.

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world.

article thumbnail

State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Throughout 2020 and the first eight months of 2021, we also have started to see a bigger movement around a digital selling form as companies adapt to a cloud-first world.

article thumbnail

The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth Cybersecurity leader CrowdStrike saw sales cycle times cut by nearly half These are two examples of many. As with any emerging sales channel, there’s a learning curve with Cloud Marketplace transactions.

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How the Cloud Era Has Revolutionized How CloudCheckr Sells Software

Tackle.io

Michael Pollack , CEO and co-founder of Intricately, which provides data-driven insights into prospects’ cloud spend and usage . The webinar began with Don discussing how software companies can benefit from the cloud’s emergence as a sales channel, add value for the cloud hyperscalers (AWS, Azure, GCP), and create convenience for customers.