Remove 2021 Remove Alliance partnership Remove Channel strategies Remove Ecosystems
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3 Tips for Choosing the Right Channel Partners (Channel Journeys Podcast with Rob Spee)

Magnetrix

Aired on June 2, 2021. Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners.

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State of Cloud GTM 2023

Tackle.io

We see these challenges as strong reasons why ISVs are looking to new channels and opportunities like partnerships, ecosystem-led strategies, and Cloud GTM. This highlights a great evolution in the market and a very positive sign for acceptance of Marketplace as a primary B2B channel.