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Are Alliance Managers Just “Born” That Way – Or Are They Moulded?

Peter Simoons

In those follow up conversations a number of them asked me the best route to becoming an alliance manager. A few years ago I wrote about the skills of an alliance manager. In the piece, I describe how an alliance manager needs to act as an analyst, diplomat, lobbyist, strategist and business manager all at the same time.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

In this scenario, in-house engineers must devote substantial time and effort to learning about the intricacies of Marketplace listings and configuring APIs for multiple Cloud Providers and transaction scenarios. Alliance managers . Product marketing/management leaders . Do it yourself. Outsource to specialists.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

In this scenario, in-house engineers must devote substantial time and effort to learning about the intricacies of Marketplace listings and configuring APIs for multiple Cloud Providers and transaction scenarios. .” — Bill Mann, CEO, Styra Do it yourself. Outsource to specialists.

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Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

A lot of times even preparing for that kind of organic self-service drive-by purchase, when those aren’t actually the purchases that happen the most frequently, causes people to over-engineer. I thought that people would come in, basically swipe their credit card or their Amazon EDP, we’d have an agreement. It was okay.