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25 Tips for Successful Partnerships & Alliances

Peter Simoons

Technology giant and the biggest search engine on the Internet, Google, is the product of the partnership between Larry Page and Sergey Brin. Your alliance will be able to attain the knowledge transfer, market development and efficiency you desire if you follow a structured approach to forming your alliance right from the start.

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Organizing for Cloud Marketplace Success

Tackle.io

Our revenue operations team manages the account creation. We have a partner manager and a field alliance manager dedicated to our Cloud Partners. Incorporating these different stakeholders has allowed the alliances team to scale.” . You hear that often on the product and engineering sides.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

In this scenario, in-house engineers must devote substantial time and effort to learning about the intricacies of Marketplace listings and configuring APIs for multiple Cloud Providers and transaction scenarios. Alliance managers . Product marketing/management leaders . Legal advisors . Do it yourself.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

In this scenario, in-house engineers must devote substantial time and effort to learning about the intricacies of Marketplace listings and configuring APIs for multiple Cloud Providers and transaction scenarios. .” — Bill Mann, CEO, Styra Do it yourself. Outsource to specialists.

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Organizing for Marketplace Success

Tackle.io

As your data engineers move data around, Apache Airflow is the one that can coordinate that. So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. Fivetran is a managed data pipeline. Order management, finance, legal, procurement. Eric Elias: Definitely.

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Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

A lot of times even preparing for that kind of organic self-service drive-by purchase, when those aren’t actually the purchases that happen the most frequently, causes people to over-engineer. “Well, tap whoever you need from engineering, finance, et cetera.” Like, hey, we’ve got to do a ton of stuff.