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Unlocking the Power of Channel Capacity Planning for Revenue Growth

PLM Alliances

Channel capacity planning is vital for any business seeking to leverage its partnerships for revenue growth and sustainability. Effectively managing your partner channels can lead to a predictable and consistent revenue stream.

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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

The travel vertical hit turbulence during the pandemic, grounding many trips due to border closures, flight restrictions, and lower staff capacity across the industry. As a result, more travel brands turn to partnerships as the oxygen mask needed to build consumer trust, capture customer loyalty and drive business growth.

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How to Drive Impact with Channel Capacity Planning

PLM Alliances

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. The goal of capacity planning.

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6 Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Here are a few telltale signs that a company’s go-to-market plan is under-performing: Poor alignment between how sales, product teams, and the partner program define “best” partners.

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Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Here are a few telltale signs that a company’s go-to-market plan is under-performing: Poor alignment between how sales, product teams, and the partner program define “best” partners.

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Ultimate guide to influencer marketing

Impact

In an era where traditional advertising resonates less with audiences, influencer marketing has emerged as a reliable way for marketers to maintain authenticity, drive brand awareness, and rake in revenue. Ultimate guide to influencer marketing: From influencer marketing fundamentals to putting best practices into action.

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A Comprehensive Guide to Leveraging Artificial Intelligence for Content Excellence

SEO Magazine

From generating blog post titles to crafting social media posts or product descriptions, the utility of AI in content generation is wide-ranging indeed. Today’s technology allows us to use artificial intelligence as our ally in composing effective and engaging materials that appeal to both search algorithms and human readers.