blog market-development-funds-mdf 
Channel Incentive Best Practices
APRIL 29, 2021
How successful is your MDF Program? Leveraging partners to strengthen your brand and create market awareness requires a clearly defined and well executed MDF program. Nevertheless, there is one variable that all channel marketers have in common; the need to track the Return On Investment from their MDF program.
Mindmatrix
FEBRUARY 21, 2022
Through-channel marketing automation (TCMA) or Distributed Marketing Management (DMM), is the process of using technology, primarily, sales and marketing automation tools to help channel partners leverage the company’s brand and corporate marketing and sales assets to grow their brand and ease their workload.
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Mindmatrix
APRIL 14, 2023
Let’s learn more about MDF and co-op funds, the 2 very important elements of PRM and partner marketing. MDF and Co-op funds are used by channel partners to pay for specific sales and marketing initiatives, and the vendor provides funding to support these initiatives.
Mindmatrix
MAY 2, 2024
Ineffective Content Strategy To drive demand through partners, vendors must understand that a one-size-fits-all approach to content development is ineffective. Different partners have unique needs and preferences when it comes to marketing content. Demand generation has been and always will be a top priority within the channel.
Mindmatrix
APRIL 5, 2023
Measuring the performance of your partner marketing initiatives helps you understand where the gaps lie in your partner marketing process so you can fix them. It also helps understand what really works and establish a set of best practices for the partner marketing team to follow in the future. Are those effective?
Chaneltivity
MARCH 25, 2024
Like CRM, PRM is also about: Developing strong relationships Data gathering and analysis Driving revenue growth Using software to track, train, incentivize, and reward Yet, as its name implies, all these activities revolve around partners, not customers. Process Are all your processes running smoothly, like a well-oiled machine?
Mindmatrix
JANUARY 25, 2024
One reason for this was that traditional sales ecosystems didn’t have PRM software programs or partner marketing software platforms to facilitate data exchange and communication between the vendors and partners. The vendor would provide partners with sales and marketing collateral. The assumption was this was enough to drive sales.
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