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100 Days as Tackle’s Chief Cloud Officer

Tackle.io

One of my last business trips of 2020 was to the Amazon Web Services sales kickoff in Chicago where I met Tackle.io co-founder Brian Denker. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. Riding on the Shoulders of Giants.

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Organizing for Marketplace Success

Tackle.io

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.

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Top tips to create a successful partnership strategy

Mindmatrix

In today’s interconnected world, organizations must develop a clear and effective partnership strategy to capitalize on these opportunities. However, the journey to successful strategic partnerships for businesses is not without its challenges. Seek legal counsel to ensure that the agreement is comprehensive and legally binding.

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State of Cloud Marketplaces 2022

Tackle.io

Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. We will see significant growth in line of business purchasing through Marketplace in the coming year. They invested sales team resources in Cloud GTM to scale their co-sell and Marketplace motions FAST.

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Leveraging Co-sell with the Cloud Providers to Scale Revenue and Boost Efficiency

Tackle.io

Through co-sell, ISVs can steadily build sales momentum with trusted Cloud Partners, close more deals faster, and increase sales efficiency. Co-sell (and building relationships with Cloud Providers) is the glue that holds together an effective Cloud GTM strategy. Here are some of their tips and observations.

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How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

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Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. How many listings?