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How Software Startups Go-To-Market in the Cloud Era

Tackle.io

John Leon, I head up a business development and partnerships at a company called Apiiro, which is in the cybersecurity world. Geez, going back to all been partnerships, business development. I handle business development at a company called Styra. It’s been downloaded over a 100 million times.

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Leveraging Co-sell with the Cloud Providers to Scale Revenue and Boost Efficiency

Tackle.io

Getting aligned with Cloud Partners in the early stages For VMware, HashiCorp, and Commvault, co-sell is not just a seller-to-seller motion—it’s a strategic decision made at the business level to co-engineer and co-market a software solution in partnership with the Cloud Provider.

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Busting Myths About Listing, Selling, and Managing a Cloud Marketplaces Business

Tackle.io

And so one thing we see super commonly is maybe we’re working with the revenue side of the business or alliances and business development and things like that. We were refreshing the reports, trying to download Excel spreadsheets, going to finance and say, “Hey, can I book with this spreadsheet?”