Impact

NOVEMBER 11, 2021

Forrester predicts that about 17 percent of all business-to-business transactions will be performed through self-service ecommerce by 2023, accelerating the decline of reseller partnerships and ushering in a new era of referral partnerships. These are the partnerships you know best from the world of retail marketing.

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96

Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

MARCH 24, 2021

But here we are 20 years later and the affiliate channel is alive and kicking and generating profitable revenue for thousands of retailers across the globe. It typically doesn’t happen as organically in the affiliate team as I would like, because they’ve already got a job and they’re busy. What would they look like?

Retail 52

Retail Partnership strategies Construction Integration partnership 52