Impact

SEPTEMBER 23, 2021

In addition, partnership leaders orchestrate a range of activities that go well beyond traditional marketing activities, and they must develop and hone skill sets that span sales, enablement, finance, legal, business development, and operations.

Collaboration 59

Collaboration Legal Finance Energy 59

Impact

DECEMBER 15, 2022

Often these programs look something such as this: Affiliate teams managing affiliates Influencer teams managing influencers Public relations (PR) teams managing ambassadors Business development teams managing business-to-business (B2B) partners. There’s no one size fits all strategy.

Partnership strategies 98

Partnership strategies Partnership management Business development 98

Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

MARCH 24, 2021

It typically doesn’t happen as organically in the affiliate team as I would like, because they’ve already got a job and they’re busy. So how do we start doing partnerships? You guys need to say, What do partnerships mean to our company? What is this partnership strategy going to look like?

Retail 52

Retail Partnership strategies Construction Integration partnership 52

Impact

NOVEMBER 11, 2021

To ensure a steady stream of new users for its HR and payroll software, the business development team at Zenefits worked hard to constantly seek out, reach out, and build strong relationships with businesses like publishers, consultants, and agencies. Is my software company ready for affiliate and partnership marketing?

Channels and alliances 96

Channels and alliances Retail Credit Partnership management 96