PLM Alliances

AUGUST 21, 2022

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

Mindmatrix

APRIL 1, 2024

For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch. An SPP links up to a partnering program identified in your company’s OPP.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

PLM Alliances

MAY 16, 2020

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor. The six disciplines of channel management.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59

Magnetrix

JUNE 24, 2021

That's a challenge that most of us face in running a channel business as you're building, growing and maintaining your ecosystem. Recruiting the wrong channel partners. Rob Spee: One of the challenges that we're having, and I think a lot of channel managers face this, is finding the right partners.

Partnering capability and readiness 92

Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92