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The Essential Guide to Partner Planning

PLM Alliances

Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers. Step #3 Define the required ecosystem need. Step #4 Evaluate partner performance. Use the 5Cs to rank each partner.

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The Essential Guide to Partner Planning

PLM Alliances

Through years of experience and a rigorous approach, our team of channel experts at The Spur Group have identified five essential steps to guide partner planning. Step #2: Know your growth levers. Step #3 Define the required ecosystem need. Step #4 Evaluate partner performance. Use the 5Cs to rank each partner.

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6 Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. The strength of your channel ecosystem is directly correlated to driving results and winning over new customers. The six disciplines of channel management.