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Unlocking the Untapped Potential of Cloud Marketplaces

PLM Alliances

Forbes predicts 20% of retail purchases will take place online in 2024, rising to 23% by 2027. With over $300 billion in untapped cloud commitments across vendors, we believe cloud marketplaces are the path to reaching cloud-ready buyers and unlocking committed but unutilized IT budget. The first dimension to focus on is your products.

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Why Your Go-To-Market Strategy Matters

PLM Alliances

Kleenex in facial tissues and Amazon in retail are great examples of the power of a first-mover advantage. They research features and capabilities between competitors. Most companies sit on a wealth of information about their customers, partners, and themselves. As the innovator, you gain a powerful, first-mover advantage.