Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Recruiting the wrong channel partners.

Partnering capability and readiness 92

Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52

PLM Alliances

AUGUST 21, 2022

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 52

Channel management Successful channels Channels and alliances Co-Alliance 52

PLM Alliances

MAY 16, 2020

Channel management (also called channel partnership) is when two companies form an agreement where one firm markets and sells a product, service or technology for the other firm, often co-branded. By some estimates, as many as 70% of alliances fall short of expectations for both the partners and the vendor.

Channel management 59

Channel management Successful channels Channels and alliances Co-Alliance 59