Channel strategies Credit Ecosystems System integrators 
Mindmatrix
MARCH 4, 2024
Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.
Tackle.io
NOVEMBER 2, 2023
We see these challenges as strong reasons why ISVs are looking to new channels and opportunities like partnerships, ecosystem-led strategies, and Cloud GTM. It isn’t the whole story but I’m so excited for us to share our research with you as we continue to lean into cloud-enabling all software company GTM systems.
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