article thumbnail

What Do Modern Deal Registration Programs Look Like?

Channel Incentive Best Practices

One of the most popular channel programs to offer to Partners is that of Deal Registration. However, in today’s channel ecosystems, Deal Registration programs cannot be deployed in isolation from other programs in your overarching Channel GTM strategy. John Bird, Regional Sales Manager, Channel Mechanics.

article thumbnail

How & Why to Improve Your Partner Experience

Channel Insider

As a result, most tech vendors are striving to create the best-case working relationships within their partner ecosystems.”. As a result, many system integrators and value-added resellers (VARs) have been forced to move from product reselling to managed services or becoming technology consultants.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

Ultimately, we are a 100% channel-focused company and we can’t do it without our channel partners,” said Lindsay Bregman, Manager, Cloud and Technology Ecosystem Alliance Operations at CrowdStrike. In addition, CrowdStrike works closely with resellers and other partners, like Optiv, to close deals through CPPO.

article thumbnail

Leveraging Channel Partners (and AWS’ CPPO) to Build a Customer-First Cloud GTM Strategy

Tackle.io

Ultimately, we are a 100% channel-focused company and we can’t do it without our channel partners,” said Lindsay Bregman, Manager, Cloud and Technology Ecosystem Alliance Operations at CrowdStrike. In addition, CrowdStrike works closely with resellers and other partners, like Optiv, to close deals through CPPO.

article thumbnail

Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.

article thumbnail

How to Create and Best Leverage Strategic Channel Partnerships

Magnetrix

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Include the initial assessment in your channel strategy. Is it a global system integrator? Aired on June 14, 2022.

article thumbnail

Organizing for Marketplace Success

Tackle.io

Sanjay Mehta: And I think a lot of software providers choose where to start in their Marketplace journey by where they think they can get the best alignment with a field motion and with technology integration and things like that. It becomes all in one little ecosystem. And that means how do I sell with the Cloud providers themselves?