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Account Mapping: Six Critical Insights to Drive Ecosystem Revenue

PartnerTap

Account mapping is a piece of the mundane work that has to be done as alliance teams look for new opportunities in their ecosystem. Many see a Partner Ecosystem Platform (PEP) like PartnerTap as the answer to their question. The goal of this process is for alliance teams to identify where the best opportunities lie in their ecosystem.

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Nurturing Business Ecosystem Maturing

Phoenix Consulting Group

As we transform into digital business models, we also need to transform our business ecosystems in order to implement and sustain these new technologies. In doing so, we become strategically dependent on ecosystem partnering. The same is true of ecosystems, which are communities of partnerships.

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Strategies for a Small to Medium-sized Enterprise to Engage in an Existing Ecosystem

TIM Review

Recent advances in ecosystem theory prescribe that small and medium sized enterprises (SMEs) need to develop offers that are modular and form complementarities with other offers that are unique or supermodular (Jacobides et al., However, SME strategies to engage with ecosystems do not always seem to incorporate what theory prescribes.

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IBM Partner Plus Service Track Expands Opportunities for MSPs

Channel Insider

Kate Woolley, General Manager of IBM Ecosystem, highlighted the unprecedented importance of collaboration , stating, “I can’t recall another time in technology when partnership was more crucial than it is today.” IBM is positioning itself and its partners as a driving force in meeting the soaring demand for AI and cloud adoption.

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Skills and expertise: Keys to the generative AI engine

IBM Business Partners

IBM recently gathered with our services partners, some of the world’s most prominent consultancies and systems integrators, to discuss AI for business at the IBM Global Systems Integrators and Consultancy Exchange event in New York. This week for example, EY and IBM announced EY.ai

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Sales Is Broken Part 2: Buyers Don’t Want to Talk With Sales Reps

PartnerTap

These include ISVs, consultants, systems integrators, marketplace, MSPs, resellers, VARs, TSDs, and global distributors. How to create a high-performance co-sell motion Creating a high-performance co-sell motion across your entire partner ecosystem requires the right data, automation, and co-sell software.

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Beat the new-territory chaos with a new territories sales play that jumpstarts new pipeline

PartnerTap

Systems integrators and consulting firms are going to have the closest relationships with your buyers and they don’t reorg as much. They also want to hit Q1 running and will want to help your reps get up to speed on accounts. They also want to hit Q1 running and will want to help your reps get up to speed on accounts.