Channel strategies Ecosystems Strategic partnership System integrators 
Mindmatrix
MARCH 4, 2024
Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.
Magnetrix
JUNE 16, 2022
Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Understand partnership goals and progress. Uncommon ways to leverage a strategic partnership. Aired on June 14, 2022.
Tackle.io
NOVEMBER 2, 2023
We see these challenges as strong reasons why ISVs are looking to new channels and opportunities like partnerships, ecosystem-led strategies, and Cloud GTM. It isn’t the whole story but I’m so excited for us to share our research with you as we continue to lean into cloud-enabling all software company GTM systems.
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