article thumbnail

Guiding Principles for a Successful MDF Program

Channel Incentive Best Practices

– Overall program alignment with company’s channel strategy. Michele Lee, Channel Programs and Distribution Management, APAC Partner Sales, Juniper Networks. Michele has led a fulfilling career as a channel professional in her 25 years of working in the ICT industry. – Dealing with regional variations.

article thumbnail

3 Expert Tips on Building a Successful Partner Channel

Magnetrix

Mapping out a channel strategy: how it impacts the success of the channel. Channel-friendly products. Attracting channel partners. Planning for a successful channel: the biggest misconception. He’s here with us today to tell us about: 3 Expert Tips on Building a Successful Partner Channel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Channel Partners Help Build a Brand’s Authority

Magnetrix

How to reverse the damage of a partnership that is affecting the ecosystem. 3 best practices for enabling your channel partners to build your brand authority. Anything you think a vendor should focus on outside of content creation, these training and ecosystems and events? Establish trust early on. Be responsive to it.

article thumbnail

Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Referral partnerships not only enable technology companies to expand their reach but also foster a sense of community and collaboration within their ecosystem, driving mutual success and long-term business relationships. How can we drive growth with referral channel partnerships and can create a low-cost channel partners play?

article thumbnail

How to Create and Best Leverage Strategic Channel Partnerships

Magnetrix

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Understand partnership goals and progress. Uncommon ways to leverage a strategic partnership. Aired on June 14, 2022.

article thumbnail

State of Cloud GTM 2023

Tackle.io

We see these challenges as strong reasons why ISVs are looking to new channels and opportunities like partnerships, ecosystem-led strategies, and Cloud GTM. A strategic cloud partnership that doesn’t include Marketplace leaves a lot of opportunity on the table for these ISVs. Cloud GTM is part of the story.