The 2112 Group

APRIL 27, 2021

During a recent Channel Focus conference, a poll of attendees – largely channel chiefs and other professionals – revealed a perception that distribution is becoming less effective in contributing to vendors’ channel strategies and go-to-market operations. They asked me what I thought. They resell product to partners.

Credit 52

Credit Banking Finance System integrators 52

Mindmatrix

MARCH 4, 2024

Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Tackle.io

NOVEMBER 2, 2023

Support for Channel Partners “[By bringing] our co-sell and AWS Marketplace motions together and streamlining that into Salesforce, our revenue, operations, and alliance teams can operate faster to accelerate and close deals.” We can hear you now asking “What if I already have a channel strategy—how does that integrate into Cloud GTM?”

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75