Remove Channels and alliances Remove Document Remove Ecosystems Remove Strategic alliances
article thumbnail

Organizing for Cloud Marketplace Success

Tackle.io

Michael Bull , Director of Strategic Alliances for Fivetran, and Eric Elias , Operations Lead at Astronomer, joined Tackle COO Sanjay Mehta for a webinar all about Organizing for Success with Cloud Marketplaces. . Marketplace now sits within our alliances team, which lives in the sales organization,” Michael said.

article thumbnail

Organizing for Marketplace Success

Tackle.io

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

article thumbnail

Top tips to create a successful partnership strategy

Mindmatrix

Establish an open communication channel by creating a feedback loop with partners. Consider every potential partner as a strategic partner in a business relationship to gain access to new market insights and create a positive impact on the partner experience (PX).