Remove Co-Alliance Remove Ecosystems Remove IT partnerships Remove Strategic alliances
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Unlocking the Full Potential of Ecosystem Partnerships: Going Beyond PRM

Mindmatrix

Ecosystem partnerships have become essential for organizations seeking to expand their reach, innovate, and drive growth. These partnerships, however, are complex and multifaceted, requiring more than just traditional Partner Relationship Management (PRM) software platforms to thrive.

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Top tips to create a successful partnership strategy

Mindmatrix

If your company could use more clarity, focus, and alignment in operating its partnership program, invest the time to create an OPP. For example, you will need an SPP for every affiliate initiative, every referral initiative, every co-sell initiative, and every value-added reseller initiative your company has or plans to launch.

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Impartner Expands Partner Ecosystem

Impartner

Impartner’s channel expansion is led by Impartner Senior Vice President of Sales and Strategic Alliances Mark Rogers, who recently joined the company from Akamai, where he was Channel Chief for the Americas. With Gorilla, Vendor Partners anywhere in the world are supported in co-marketing by a local Gorilla expert.