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The Alliance Leader’s Cloud Co-sell Playbook

Tackle.io

Introduction Co-selling is a game-changer for ISVs. Through co-sell, an ISV can steadily build sales momentum with trusted Cloud Partners, increase sales efficiency, and scale the business, all while helping the Cloud Provider to expand its own business. Co-selling and Marketplace go hand-in-hand to keep software deals flowing.

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100 Days as Tackle’s Chief Cloud Officer

Tackle.io

co-founder Brian Denker. From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. Done well, strategic partnerships fuel non-incremental gains by driving innovation, opening up new routes to market, and building brand recognition by standing on the shoulders of giants.

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Top tips to create a successful partnership strategy

Mindmatrix

This comprehensive guide explores the key elements of creating a successful partnership strategy, including key statistics, actionable business development plans, challenges, opportunities, and real-life examples. However, the journey to successful strategic partnerships for businesses is not without its challenges.

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4 Tips to Build a Persuasive Pitch for Cloud GTM

Tackle.io

In the simplest terms, Cloud GTM is the strategy a software company employs to leverage Cloud Provider ecosystems to drive lift to their revenue strategy. Cloud GTM helps sellers meet customers where they want to buy while nurturing strategic partnerships that can lead to more, higher-value sales opportunities for ISVs.