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What is zero-based budgeting?

IBM Business Partners

The aim is to optimize resource allocation by ensuring funds are allocated to activities that align with strategic objectives and generate the highest value. Peter Pyhrr, an accountant and consultant, is credited with developing the concept of zero-based budgeting (ZBB) in the 1970s.

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State of Cloud GTM 2023

Tackle.io

The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline. We’ve seen that breaking down silos and fostering collaboration between these departments has led to increased sales as well as a more streamlined sales motion.