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Lighting the fire: leadership for corporate partnership success

Stellar Partnerships

Good leadership is critically important to light the fire for successful corporate partnerships. The gap between your current state and the future ambition is where you invite the corporate partner to collaborate on the journey. Build a system to sustain a partnership. Sign up to our weekly newsletter.

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Hack your habits for partnership success

Stellar Partnerships

I’m guessing that most of you have big goals for corporate partnerships. More likely the CEO has asked for a million dollars in partnership income by the end of the year and maybe some free wine for the Christmas party. When you’re the only partnerships manager in your non-profit you’re often placed in the fundraising team.

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Opposition or allies? Managing your internal stakeholders

Stellar Partnerships

When you’re working hard to build great corporate partnerships, it can sometimes feel like the biggest challenges are with your internal teams, not your corporate prospects. We warmed up the corporate about the wonderful work being done for children in poverty. The enemy sits behind you”. End of meeting. Collaboration.

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Measuring Up

Stellar Partnerships

That can be weekend cycling rides or partnership success. Progress in corporate partnerships is a tricky thing to measure but needs careful attention. You can put in place simple measures to keep on track, improve your success rate and make progress more transparent to your leadership and colleagues.

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Five lessons from five account management wins

Remarkable Partnerships

It can be all too easy to find ourselves in a negative news cycle – the Cost of Living Crisis, the war in Ukraine, the Great Resignation – and imagine that corporate partnerships success is impossible. We’re seeing huge successes from charities of all shapes and sizes right now. But that’s not the case.

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Five account management lessons from the pandemic

Remarkable Partnerships

Here we share our five lessons for account management that we have learnt from the past year: Link your partnership to the pandemic. So it’s vital that your corporate partnership is relevant to the pandemic so it’s part of their recovery plan. However, the pandemic is still the most important topic for business leaders.

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Tailoring partnership programs in highly-regulated industries with Rise Interactive

Impact

Jake : I began my digital marketing career on the brand side in site operations, making an internal transition to partnership marketing just under a year later. I spent six years with that organization working on affiliate, influencer, and corporate partnerships.