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How software can support SaaS affiliate partner management

Impact

Forrester notes that 65 percent of partnerships fail due largely to the lack of automated communication and neglecting to make repeatable processes out of relationships. You need a tool built to handle referral partnerships while also helping to encourage partner retention. Partnership management platform (PMP) software.

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Affiliate fraud prevention: 6 ways to protect your brand from scammers

Impact

Using stolen data Scammers use lead forms or malware to steal user data like credit card information. When a user clicks on the ad, they inadvertently download a virus that generates more clicks for an advertiser’s site. Then, they use that data to make affiliate purchases or generate fake leads for the advertiser.

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