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How software can support SaaS affiliate partner management

Impact

Forrester notes that 65 percent of partnerships fail due largely to the lack of automated communication and neglecting to make repeatable processes out of relationships. You need a tool built to handle referral partnerships while also helping to encourage partner retention. Partnership management platform (PMP) software.

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Affiliate fraud prevention: 6 ways to protect your brand from scammers

Impact

When a user clicks on the ad, they inadvertently download a virus that generates more clicks for an advertiser’s site. Be prepared to take action A comprehensive terms and conditions document works alongside legal documents so advertisers aren’t held legally responsible for the affiliates in their network.

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Tailoring partnership programs in highly-regulated industries with Rise Interactive

Impact

Key takeaways CPA (cost-per-action) is a legal barrier for organizations that sell products covered by insurance. Rise Interactive navigated the legal barriers by running campaigns on impact.com using CPC (cost-per-click). The CPA payout model wasn’t a legal option for us due to the nature of the healthcare and medical device industry.

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How to start a partnership marketing program

Impact

Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. Once you’ve built out a partnership vision, it’s best to seek executive help to cross corporate borders. Did you know high-maturity partnership programs contribute 28 percent of overall company revenues?

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How to find the right platform for SaaS affiliate marketing

Impact

The right technology can help you better manage partner communication, keep track of contracts and results, and make it easier to scale your program. Choosing the most suitable solution for your partnership management needs requires you to weigh several factors, ranging from price to feature set. Get my free ebook.

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Ultimate guide to partnership marketing

Impact

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.