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6 power moves to ace your role as a partnerships manager

Impact

Partnerships success stories like Rugs Direct growing revenue by 600 percent year-over-year or Skyscanner increasing travel bookings by 77 percent prove why partnerships continue to gain popularity as a revenue-generating channel. Discover the skills and strategies needed to thrive as a partnership manager.

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Content commerce strategy: how publishers and brands can use automation to build a new revenue channel

Impact

A survey conducted between impact.com and FORTUNE Brand Studio found that commerce content partnerships yield impressive results: 45 percent of publishers see higher total revenue 41 percent of publishers improved cash flow 34 percent of publishers increased their profit margins. Connect with advertisers using a partnerships platform.

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4 ways a system of records can help you power partnerships

Impact

A partnership system of record (SOR) serves the same purpose of creating a centralized data source and pinpointing targets for brands and partners to work toward. 4 benefits of choosing a partnership management platform with a built-in system of record A reliable SOR can help your brand adapt to evolving digital marketing trends.

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How to develop an affiliate commission strategy for your brand

Impact

Affiliate is a performance-based channel, which means that affiliates receive a commission from a brand only when they deliver results (a purchase, a download, or anything else that the brand deems a conversion). Brands use partnership management software to manage their affiliate programs and process commission payouts.

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How to find the right platform for SaaS affiliate marketing

Impact

The right technology can help you better manage partner communication, keep track of contracts and results, and make it easier to scale your program. Choosing the most suitable solution for your partnership management needs requires you to weigh several factors, ranging from price to feature set. Get my free ebook.

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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events

Impact

Launched season three of impact.com’s The Partnership Economy Podcast and surpassed 100k downloads. Top episodes featured guests including Courtney Spritzer from Socialfly and Craig McGlynn from Perform[cb].

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Instagram democratizes Stories with link stickers for everyone

Impact

The entire affiliate, influencer, and partnership marketing industry benefits from this change as nano-influencers now have more power to promote their partners on Instagram with affiliate links. Download the eBook ] Ultimate guide to influencer marketing. Interested in learning more about influencer marketing?